My work focuses on health care journalism, physician-facing content, patient education, health literacy and strategic editorial leadership.
I have written and edited hundreds of stories for the American Medical Association, covering physician well-being, public health, chronic disease, health-system transformation, women in medicine, health IT and patient education.
Signature content franchise
What Doctors Wish Patients Knew™
I created and lead the AMA’s What Doctors Wish Patients Knew™ series, a physician-informed patient education franchise that helps readers understand timely health topics in clear, practical language.
The series has grown to approximately 250 stories and more than 5 million pageviews, with coverage spanning infectious diseases, chronic conditions, preventive care, mental health, nutrition, sleep, vaccines, emerging health trends and common patient questions.
Content strengths demonstrated:
Health literacy
Physician interviews
Patient education
SEO strategy
Content franchise development
Plain-language medical communication
Audience engagement
[View the AMA What Doctors Wish Patients Knew Series]
Physician well-being and health-system transformation
I regularly cover physician burnout, well-being, workforce stress, health-system recognition, organizational change and the operational factors that shape physician satisfaction.
This work includes stories that translate data, interviews and health-system examples into practical insights for physicians and health care leaders.
Content strengths demonstrated:
Data-informed storytelling
Executive and physician interviews
Health-system case studies
Thought leadership
AMA voice and style
Strategic editorial planning
Public health and chronic disease coverage
My reporting also includes public health explainers, chronic disease coverage and patient-facing stories on timely medical topics. These pieces are designed to help readers quickly understand symptoms, risks, prevention, treatment options and when to seek care.
Content strengths demonstrated:
Plain-language explanations
Medical accuracy
SEO-driven topic selection
Reader-focused structure
Physician subject-matter expertise
Multimedia and content packages
In addition to written articles, I develop multimedia content packages that include video, podcast and infographic elements. These packages are designed to extend the reach of health care stories and increase reader engagement.
Content strengths demonstrated:
Multimedia planning
Interview production
Podcast and video coordination
Visual storytelling
Time-on-page growth
Additional published and freelance work
Before and alongside my AMA work, I wrote and edited content for medical practices, dental sleep medicine specialists, craniofacial pain experts, public-sector clients and consumer brands.
This work included patient-education books, SEO web copy, email campaigns, newsletters, press releases, blog posts, video scripts, infographics and sales collateral.
Sara Berg, MS 